The team started the hype train for the album on Thursday (November 3) by posting the cover image, which features model Qui Yasuka, also known as Suki Baby, with a band-aid under her right eye and gold open-face caps on her two front teeth.
Later that day, they released the official tracklist, which revealed that Her Loss will have 16 tracks. It's unknown if the album will have any features, but Drizzy and 21 are executives producing it.
The two appeared on the cover of a spoof issue of Vogue before hyping a fake performance on NPR's Tiny Desk Concert series. Following that, Drake and 21 Savage released clips from a mock Howard Stern interview in which Drake discusses the type of porn he watches and whether he sees himself marrying one day.
21 Savage discussed his connection to his natal nation, England, and his love of books, including Charlotte's Web and Harry Potter as his favorites. The Atlanta native recently posed for a Vogue cover story in which he revealed the contents of his luggage.
Her Loss was supposed to be launched on October 28, however, it was delayed due to Drake's producer and engineer Noah "40" Shebib contracting COVID-19.