JAY-Z Wins Emmy Award as Rihanna's Super Bowl Halftime Show Co-Director
Hamish Hamilton and Shawn Carter (@sc) win the #Emmy for Outstanding Directing for a Variety Special for The Apple Music Super Bowl LVII Halftime Show Starring @Rihanna (@FOXTV)! #Emmys #75thEmmys pic.twitter.com/iPtGvi9TOQ— Television Academy (@TelevisionAcad) January 8, 2024
Hamilton has been the director behind the Super Bowl halftime show since 2010, boasting an impressive portfolio that includes directing performances by artists such as Beyoncé, The Weeknd, Bruno Mars, Justin Timberlake, The Black Eyed Peas, Shakira, Jennifer Lopez, and the highly acclaimed Super Bowl LVI halftime show featuring Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar. Hamilton and Jay-Z have collaborated before, with the former assisting in Jay-Z's 2003 film "In Concert" and his OTR II tour with Beyoncé.
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Jay-Z, serving as the live music entertainment strategist for the NFL since 2019, expressed excitement about booking Rihanna for the February 2023 spectacle. In his words, "Rihanna is a generational talent, a woman of humble beginnings who has surpassed expectations at every turn. A person born on the small island of Barbados who became one of the most prominent artists ever. Self-made in business and entertainment."
This latest Emmy win marks the third in Jay-Z's career. His initial Emmy victory was in the sports category for Outstanding Music Composition/Direction/Lyrics, earned after a performance of "Run This Town" with Rihanna at the Super Bowl XLIV kick-off show. Last year, he received another Emmy for his contribution to the Super Bowl LVI halftime show, featuring Dre, Snoop, Lamar, and more.