Kanye West Spent $7 Million, On a 30-second Super Bowl AD. He Spent $0 On The Production of The Commercial | WhatsOnRap

Kanye West Blows $7,000,000 on Super Bowl Ad spot for a phone commercial

Kanye West's Budget-Busting Super Bowl Commercial for Yeezy
Kanye West continues to make headlines with the recent drop of his latest album, "Vultures," now streaming on all major platforms. Alongside his music ventures, West is diligently working to rejuvenate his Yeezy brand, which gained widespread acclaim during his collaboration with Adidas. 

However, operating independently poses a challenge as West strives to establish himself as a credible designer sans the support of a major corporation.

Amidst his ongoing efforts to promote his fashion line, West seized a remarkable opportunity during the Super Bowl, where a 30-second advertisement slot commanded a staggering $7,000,000 price tag. Recognizing the potential to reach millions of viewers and potentially boost sales of his Yeezy merchandise, West was determined to secure a spot during the highly anticipated event.

Kanye West Showcases Low-cost Super Bowl Yeezy Commercial:

Yet, it became apparent that West's ambitious advertising aspirations may have exceeded his budget, evident in the resulting commercial's noticeably low-effort production. In the brief clip, West candidly records himself on his phone, acknowledging his depleted funds after securing the ad placement. 

Nonetheless, he urges viewers to visit Yeezy.com to explore his latest offerings, including the controversial Yeezy Pods renowned for their avant-garde design.

Despite the Super Bowl commercial's simplicity, its DIY aesthetic served as a savvy viral marketing strategy, capturing attention and sparking conversations among viewers.

The Super Bowl undoubtedly left a lasting impact on fans worldwide, with remarkable performances and memorable moments. While the game showcased stellar displays, including an exceptional performance by the Chiefs, Kanye West's unorthodox advertisement added an intriguing twist to the spectacle.

Overall, West's audacious decision to promote his brand during one of the year's most-watched events underscores his unwavering commitment to leave a mark in both the music and fashion realms. As he navigates the realm of independent design, West's innovative marketing tactics are poised to continue captivating and intriguing audiences.

Follow us: | Twitter Instagram Facebook