Kanye West Urges Followers to Call Him "Ye" as He Embraces Legal Name Change
In a candid text exchange with Justin Laboy, Ye expressed his frustration with being associated with his old name, stating:
My name is Ye. No brand or numbers gonna force me to call myself what they want me to still be.This declaration reflects his unwavering commitment to asserting his identity on his own terms, free from external pressures. Ye's determination to make the change official was evident in his original post, where he voiced his intent to reclaim the username "Ye" on Instagram.”
- Ye
Kanye West's Instagram Update: Username Switch to 'Ye' Approved by Platform:
Kanye wanted to delete his Instagram because he preferred his username to be "Ye" instead of "kanyewest." Instagram agreed to make the change for him. pic.twitter.com/QeZD7Wyqgr
— WhatsOnRap (@WhatsOnRap_) February 28, 2024
This move comes on the heels of Ye's legal name change approval by a Los Angeles judge in 2021, a decision that further solidified his commitment to his new identity. Notably, his latest studio album shares the same title, underscoring the significance of this transition in both his personal and professional life.
In addition to reclaiming his name, Ye has also been vocal about protecting his brand. Earlier this week, he criticized Adidas for using his brandmark on "non-approved" Yeezy sneakers, specifically calling out the release of the 350 V2s in the colorway "Steel Grey." This incident serves as a reminder of Ye's unwavering dedication to maintaining creative control over his brand and ensuring that his vision is respected.
As Ye continues to navigate the complexities of fame and identity in the public eye, his bold actions serve as a testament to his resilience and determination to stay true to himself. With each step he takes, Ye reaffirms his status as a pioneering figure in the world of hip-hop, leaving an indelible mark on the industry and inspiring fans around the globe.